With a vision to encourage ‘Beautifully Confident’ women worldwide, the organization sends a shout out, “The Miss Universe Organization exists to advocate for a future forged by women. We believe a confident woman can change the world, and the first step is showing up as your beautifully authentic self.”

It is one of the most watched pageants in the world with an estimated audience of over 500 million viewers in over 190 territories.

Built platform for inclusion and continues to be a celebration of diversity., each country around the globe sends a local delegate to participate in the annual Miss Universe event.

Miss Universe is not just a beauty pageant or an event; but is a celebration of women – it is a platform to giving back.

Anne Jakkaphong Jakrajutatip just made history as the first woman to own global beauty pageant Miss Universe Organization in its 71-year history

JUST CAPELLA SDN BHD is the new license holder for the Miss Universe Malaysia beauty pageant.

Ybg Datin Wira Poppy Capella is the Miss Universe Malaysia license owner & the National Director. She is an Indonesian young woman who has a big passion for business and entrepreneurship. From 2010 until 2018, she worked in the entertainment industry. In 2021, she started to work as an entrepreneur. She became a shareholder at That’so clinic Thailand.

YH Dato’ Westin Chew the CEO of Miss Universe Malaysia, is a successful Malaysian businessman with many years of experience in strategic planning and entrepreneurship business under his arm, Dato always adds value to creating the blue ocean strategy method for all his works.



MUO empowers women to realize their ambition and build self-confidence, acting as a catalyst for future success. The MUO community is a sisterhood that is committed to uplifting and empowering one another.



The delegates and titleholders that have participated in the MUO system are able to cultivate their personal, professional, and philanthropic goals. These women are forward thinking and motivated to not just talk about change, but to initiate it.



Research has shown the #1 obstacle for women to overcome in reaching their potential is a lack of self-confidence. By developing self-confidence through MUO experiences, women have gone onto high-profile careers in government, business, finance, broadcasting and entertainment.



We envision self fulfilled women with integrity and character living their life with passion for service and commitment; embracing to be confidently beautiful in all aspects. A better version of yourself.



Beyond beauty and talent, our mission is build a platform to represent empowerment and advocacy to encourage a unique and self confidence by molding women to cultivate awareness and to be socially responsible agents of change through holistic development.
Our goal is to lift women, drive, inspire and motivate to be the best version of themselves.